The Built World is everything designed, constructed, and maintained around us. It includes real estate such as brokerages, developers, and property managers; proptech platforms that power smarter transactions and growth; and blue collar service businesses like contractors, trades, and specialists that keep it running. At BUILTWELL, we act as the Fractional CMO and marketing team for the Built World, driving growth with strategies as strong and scalable as the industries we support.
Building growth strategies for businesses that build everything else
Most agencies sell isolated tactics. BUILTWELL delivers results. We serve as the Fractional CMO and marketing “general contractor” for the Built World, combining strategy, accountability, and execution under one roof. Instead of juggling vendors, our clients get a single point of contact, access to best-in-class specialists, and performance systems built around funnels that drive predictable growth. Our difference is simple: we don’t just manage marketing — we build it to last.
All customizable for businesses of any size – whether just starting or quickly scaling
Think of us as your chief strategist without the full-time overhead. BUILTWELL steps in as the Fractional CMO for the Built World, bringing leadership, accountability, and proven go-to-market playbooks. We align your marketing with growth objectives, manage the right mix of channels, and oversee execution so you can focus on running the business.
Your website should do more than look good — it should win business. BUILTWELL designs and develops conversion-driven websites built for the Built World. Whether you need a local lead engine or a national presence, our sites are tailored to educate quickly, build trust, and convert visitors into paying clients.
When customers in the Built World need answers, they go to Google. We make sure they find you first. From precision-targeted search campaigns to high-impact display and retargeting, BUILTWELL’s paid search funnels capture demand and turn clicks into qualified leads at scale.
Marketing doesn’t stop at the click. BUILTWELL builds and manages end-to-end funnels that nurture leads into customers. We integrate seamlessly with your CRM, optimize follow-up processes, and create automated systems that ensure no opportunity slips through the cracks.
In the Built World, credibility matters. Our organic social strategies position your brand as the trusted authority in your space. From consistent content to community engagement, we help you stay top of mind with the audiences who matter most — driving awareness, loyalty, and referrals without relying solely on paid ads.
Words matter in the Built World. BUILTWELL crafts sharp, persuasive copy that tells your story and moves your audience to act. From websites and press releases to sales presentations and marketing materials, our writing is clear, compelling, and built to convert.
Strong visuals make trust tangible. BUILTWELL produces professional photo and video content that showcases your people, properties, and projects. From headshots and brand photography to drone footage of worksites and developments, we capture the Built World in a way that builds credibility and fuels marketing impact.
With two decades of go-to-market leadership for global brands including Red Bull and Oracle, Britton has built a career at the intersection of strategy, sales, and growth. As former CRO / CMO of a 9-figure construction and real estate development portfolio, he brings both boardroom experience and boots-on-the-ground industry knowledge. Today, Britton offers that same expertise to the Built World through his role as a fractional growth leader, helping real estate, proptech, and blue collar service businesses scale with marketing systems designed to deliver measurable, lasting results.
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