Add an experienced commercial executive before hiring one full-time.
BuiltWell gives founder-led and scaling companies executive ownership across growth, sales, marketing, partnerships, technology, and value creation. This is not advisory from the sidelines: we join the leadership rhythm of the business and help lead the work.
- Founder-led companies
- Scaling companies
- PE portfolio companies
- Family-office operating companies
- Companies between executive hires
Five seats BuiltWell can fill.
The right seat depends on where the company is stuck. Most engagements run six to twenty-four months.
Fractional Chief Revenue Officer
Executive ownership of the revenue engine when the company needs a sales leader but cannot yet justify a full-time CRO.
- Sales leadership
- Pipeline and forecast discipline
- Sales process and playbooks
- Commercial hiring
- Compensation design
- CRM and technology oversight
- KPI reporting
Fractional Chief Growth Officer
Ownership of demand rather than just sales: brand, marketing, and partnerships run as one system feeding a single pipeline.
- Marketing leadership
- Demand generation
- Brand and market positioning
- Partnership development
- Vendor management
- Website and content strategy
Commercial Advisor to the CEO or Owner
A senior counterpart for the person carrying the commercial weight alone. Lighter than a full seat, heavier than advice.
- Executive and board meetings
- Annual and quarterly planning
- Cross-functional alignment
- Executive coaching
- Priority setting
- Decision support
Operating Partner for Portfolio Companies
Commercial leadership placed inside an operating company on behalf of a family office, holding company, or private equity sponsor.
- Value-creation execution
- M&A support
- Board and investor communication
- Reporting standards
- Leadership development
- Commercial hiring
Leadership Transition Cover
Interim commercial ownership when a key executive departs, so momentum, pipeline, and team confidence survive the gap.
The goal of this engagement is explicitly to hand the seat to a permanent internal executive.
- Interim commercial ownership
- Team stabilization
- Role scorecard definition
- Search support
- Onboarding the permanent hire
- Knowledge transfer
When fractional leadership makes sense.
Fractional leadership fits a specific moment in a company's growth. These are the signals we see most often.
- 01The founder has become the commercial bottleneck.
- 02The company has outgrown its current marketing or sales leadership.
- 03The business is building its first real sales organization.
- 04A portfolio company is entering an aggressive growth phase.
- 05The company is between executive hires.
- 06The business is preparing for acquisition, recapitalization, or exit.
- 07Leadership needs executive capacity without adding a full-time role immediately.
- 08The company has multiple vendors but no one accountable for the complete commercial system.
What BuiltWell is accountable for.
The exact scope varies, but BuiltWell is typically responsible for helping the company establish clear commercial priorities, improve decision-making, align teams, develop leaders, coordinate specialist execution, and report progress to the CEO, ownership group, or board.
We do not exist simply to attend meetings or produce recommendations.
We exist to create forward movement.
The goal is internal strength.
The objective is not to make the company permanently dependent on BuiltWell.
The objective is to build stronger internal leadership, systems, reporting, playbooks, and commercial capability.
A successful fractional engagement leaves the organization more capable than it was before.
Need executive commercial capacity?
Tell us where the business is growing, where it is stuck, and what leadership capability is currently missing.
- We respond personally,within one business day.
- A conversation, not a pitch.No obligation.